Lucille
Disrupting a legacy category.
Paid Media
Produced video assets using UGC and influencer partnership content for a paid media campaign with $1000+ spend per ad designed to uncover Lucille’s primary audiences on social + their pain points.
Social Media Management | Brand & Founder Storytelling | Paid Media | Content Strategy | UGC | Community Management
Lucille is a better-for-you complete nutrition shake for older adults. Compared to legacy brands Boost & Ensure, the only ingredient overlap comes from salt & water. On social, I engineered brand voice and imagery to have almost no overlap.
It’s a refreshing take on a category that hasn’t seen any innovation since the 1980s. Using founder-led storytelling, warm, human imagery, and a content strategy that’s rooted in community, Lucille is carving out its own niche on Instagram, TikTok, and Facebook.
Social Media Management
Manage end-to-end content calendar, scheduling, community management, and content strategy for @LucilleHealth on Instagram, TikTok, and Facebook.
+1700 followers
5x average engagement
Creating a community of brand advocates
Carousel
2.4k impressions
153 likes
34 comments
5 saves
Content Creation
Ghostwrite, edit, produce, and create all organic brand assets for social. Creating Lucille’s online brand voice from the ground up.