Experience

Growth and performance marketer with 3+ years across paid + organic social, creative strategy, and campaign execution for DTC and CPG brands. Obsessed with problem solving and deeply understanding brand audiences to solve real business problems. Experience across all types of media from broadcast to OOH. Fluent in Meta Ads and the full creative pipeline from brief to final asset. Lives in Google Sheets and has worked on both sides of a brief. Human-first, using workflows assisted by AI, and driven by curiosity. Ready to own, learn and grow. Loves dogs & freestyle skiing.

Brand & Content Strategist, Freelance Paid Social & Organic Dec 2024 – Present · Part-time

Community Engagement Specialist, Broken Yolk Cafe January 2026 – Present · Full-time

Strategist & Producer, Upstream Advertising 2023 – 2024

Production Coordinator, ESPN 2021-2025

Manager & Barista, Fehrenbacher Hof 2016 – 2025

EDUCATION

University of Oregon B.A. Advertising · Minor: Business Administration GPA: 4.04

SKILLS & TOOLS

Meta Ads · Google Ads · Meta Insights · Google Sheets · Excel

Claude · Meta AI · ChatGPT · AI-assisted brief writing · Content repurposing at scale · Creative briefing · UGC production · Short-form video (shoot + edit) · Canva · Figma · CapCut · Adobe Creative Suite

Content calendars · · Agency management · Influencer & affiliate coordination · Budget tracking · Weekly performance reporting

TikTok · Instagram · Meta Ads Manager · Shopify · HubSpot